The Seidewitz Group
Company Profile:
The Seidewitz Group specializes in the use of market research to understand often complex business decisions. Using proprietary tools adapted from consumer marketing and organizational theory, we help clients identify the business, personal, and organizational factors that influence business decision-making. With this information, we work with clients to improve the effectiveness of their branding and marketing strategies. Our proprietary research and analytical tools include: B2B LadderingSM. "Laddering" is a research technique usually used to understand emotional needs of consumers. The Seidewitz Group has adapted this technique to uncover unarticulated business and personal needs that influence decisions made by individuals in a business environment. ( www.seidewitzgroup.com )
The Seidewitz Group specializes in the use of market research to understand often complex business decisions. Using proprietary tools adapted from consumer marketing and organizational theory, we help clients identify the business, personal, and organizational factors that influence business decision-making. With this information, we work with clients to improve the effectiveness of their branding and marketing strategies. Our proprietary research and analytical tools include: B2B LadderingSM. "Laddering" is a research technique usually used to understand emotional needs of consumers. The Seidewitz Group has adapted this technique to uncover unarticulated business and personal needs that influence decisions made by individuals in a business environment. ( www.seidewitzgroup.com )
Industry: Information Provider
Company Infomation:
- Company Name : The Seidewitz Group
- Tel : (513) 281-2351
- Fax : N/A
- Email : Send Email
- Country : United states
- Address : 2538 Moorman Ave.
Cincinnati, Ohio 45206
USA - Website : www.seidewitzgroup.com
- Updated : Sunday, 15 January 2012
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