Company Profile:
Nielsen Media Research is the world's leading provider of television audience measurement and advertising information services and a business unit of The Nielsen Company. In the United States, Nielsen's National People Meter service provides audience estimates for all national program sources, including broadcast networks, cable networks, Spanish-language networks and national syndicators. Local ratings estimates are produced for television stations, regional cable networks, MSOs, cable interconnects and Spanish-language television stations in each of the 210 television markets in the U.S., including electronic metered services in 56 markets. Nielsen Media Research provides competitive advertising intelligence information through Nielsen Monitor-Plus in the
( www.nielsenmedia.com )
Industry: Information Provider