Company Profile:
MemberTrends Market Research is an independent market research firm focusing exclusively on research for credit unions and credit union related organizations throughout the United States. Founder and President John Chidester organized MemberTrends in August, 1984, building on fourteen years' prior experience conducting surveys and developing marketing campaigns for credit unions. MemberTrends pioneered the development of standardized member surveys in 1986 when the Pulse Survey was introduced. Scores of credit unions throughout the United States have utilized this survey since. In 1991, MemberTrends introduced the concept of Quality Service measurement through a periodic member
( www.membertrends.com )
Industry: Information Provider